In the realm of online selling, we understand that meeting specific category requirements can sometimes be a complex endeavor. Today, we want to shed light on a communication that some of you may receive from time to time from Amazon's Handmade Integrity Team. This email carries crucial insights about preserving your selling privileges in the Handmade category.

The Email: Unveiling the Essentials

The email, sent by Amazon's Handmade Integrity Team, is directed at Handmade sellers who may not have met the prerequisites for selling in the Handmade category. This evaluation process stands as a testament to Amazon's commitment to upholding the quality and authenticity of products in the Handmade store. The email comprises a set of queries and requests for precise information concerning sellers' production procedures and business operations.

Now, don't freak out.  Even as a large seller, I've received this email.  They are doing their job at securing the Handmade aspect of the category and for that, I am grateful.

The email required sellers to provide comprehensive details about (full detail of email is below):

1. Production Processes: Sellers were tasked with providing an elaborate account of how they craft their handmade products. This encompassed the design journey, crafting techniques, and step-by-step creation of each item. Below is an example of what you could adapt to write for your process : 

• We specialize in crafting and showcasing our exquisite handmade necklaces. Our creative process involves intricate design, meticulous crafting, and strategic marketing efforts. Each necklace is a testament to our passion for jewelry-making, and we take pride in offering unique pieces that resonate with our customers.

  Our necklaces are crafted with the utmost care and attention to detail. We begin by selecting high-quality materials that align with our vision. Over years of experience in the business, we have curated a diverse collection of beads, gemstones, chains, and pendants. This assortment allows us to create necklaces that cater to various styles and preferences.

  The necklace-making process begins by carefully arranging the chosen beads and gemstones to achieve a harmonious design. We ensure that each element complements the others, contributing to the overall aesthetic appeal of the piece. The meticulous placement of each bead is crucial to creating a balanced and visually pleasing necklace.

  Once the bead arrangement is finalized, we move on to stringing. We use durable and flexible threads or wires that ensure the necklace's longevity while maintaining its flexibility. The choice of stringing material is vital to guaranteeing the necklace's comfort and durability when worn.

  The centerpiece of our necklaces is often a beautifully crafted pendant. These pendants range from intricate metalwork to elegant gemstone settings. Our attention to detail is evident in the way we securely attach the pendant to the necklace, ensuring that it remains the focal point and doesn't compromise the overall structure.

  After the pendant is in place, we carefully secure the necklace's ends using high-quality clasps. These clasps not only provide functionality but also add a touch of elegance to the finished piece. Our commitment to quality extends to every component of the necklace.

  Once the necklace is assembled, we meticulously inspect each piece to ensure it meets our high standards. Our dedication to quality control ensures that every necklace leaving our studio is flawless and ready to be worn and cherished.

  From the initial design to the final product, our entire process takes place within our dedicated workspace. We believe in maintaining complete control over every step, from crafting and quality assurance to packaging and customer service. This approach allows us to maintain consistency and uphold the reputation we've built over the years.

  Our devotion to crafting unique and captivating necklaces is mirrored in every necklace we offer. By embracing the artistry of jewelry-making and leveraging our expertise, we're able to provide our customers with wearable works of art that capture their individuality and style.

  At [Your Business Name], our passion for necklace-making drives us to create exceptional pieces that stand out in the world of accessories. We take pride in crafting each necklace with care, and we're delighted to share our creations with you. From our workspace to your jewelry collection, every step is infused with dedication and creativity.

2. Location and Team: Amazon sought information about where the items are crafted and whether sellers work individually or as a team. If operating within a team, sellers were required to furnish details about the roles of team members and their employment status (employee, contractor, or unpaid associate).

3. Time and Quantity: Sellers were requested to outline the time required to complete an item after its design, coupled with the number of items they could produce in a week.

4. Production Documentation: The email necessitated the submission of three to five photographs or videos that depict the production process of listed items. Each visual was to include a business card or prominently feature the business name or logo.

5. Additional Details: Sellers were given the opportunity to provide supplementary information that would enhance Amazon's comprehension of their craft and business.

Responding to the Email: A Seller's Odyssey

One Handmade seller graciously shared their journey of responding to this email. They meticulously addressed each query, underscoring their unwavering commitment to crafting handmade products. This seller, who chooses to remain anonymous, offered varied examples of their craft, illustrating their versatile approach to crafting processes.

The first attempt at sending a response failed because the message size has to be smaller than 20MB.  Once the size was reduced, the seller sent the email and received a follow-up additional appeal letter (see example below).  In response to that letter, the seller removed the video as well as any reference to the video and resent the exact same response less those omissions.

The Verdict: An Update on Selling Privileges

Following this final submission of information, the seller received a response from Amazon's Handmade Integrity Team (details/example below). The team reviewed the provided details and determined that the seller could continue offering their products in the Amazon Handmade store. This outcome underscored the importance of transparent communication and adherence to Amazon's requirements.

The Path Ahead for Handmade Sellers

For Handmade sellers who may have experienced a similar scenario, this account highlights the significance of thoroughly understanding Amazon's policies and promptly responding to their information requests. Maintaining clear communication and ensuring that your products align with the category's standards are pivotal for triumph in the Handmade domain on Amazon.

Remember, the Handmade Integrity Team is dedicated to assisting you and addressing any concerns or queries regarding Amazon's policies. If you ever find yourself uncertain about certain aspects of your Handmade business, don't hesitate to reach out to the Selling Partner Support team through "Contact Us" in Seller Central.

In Conclusion

The expedition undertaken by this seller serves as an inspiring example of a seller's commitment to quality, transparency, and aligning with Amazon Handmade's standards. By responding diligently and furnishing the requested information, this seller successfully navigated the review process, ensuring their products continue to captivate customers on Amazon.

Bear in mind that, as a Handmade seller, preserving the authenticity and excellence of your products is pivotal to your success on the platform. In case you ever encounter a similar scenario, take inspiration from this story and proactively address any raised concerns. Your dedication and dedication to your craft can pave the way for positive outcomes and continuous growth on Amazon Handmade.

Wishing you productive crafting and prosperous selling!

 

EXAMPLES AS REFERENCED ABOVE: 

Original Email Requesting More Information :

Hello BUSINESS NAME,

During a recent review of products offered in the Amazon Handmade store, we determined that you may not be meeting the requirements of selling in the Handmade category. See the "Resources" section at the bottom of this message if you have questions about our policies that led to this determination.

Here is an example:
ASIN: B0xxxxxxxx, B0xxxxxxxx

What actions do I need to take?
Within 5 days, please send the following information to
handmade-store-appeal-review@amazon.com

-- A detailed description of the production processes used to create the items you have listed in the Handmade category.

-- The production methods used and the specific process steps to create your items.
--> What is your design process?
--> Where are your items crafted?
--> Are you crafting the items you sell by yourself, or with others? If with others, how many people are involved? What are they responsible for? Are they family and friends that are not being paid, employees that receive a regular paycheck from you, or contractors that are responsible for some of the production? If they are contractors, what percentage of the production are they responsible for?
--> How long does it take to create an item, after it has been designed?
--> What is the final product you are creating?
--> What is the number of your employees and what are their roles?

-- The number of items you can produce in a week.

-- Three to five photos or videos that show the production process for items you intend to list. Please note that we cannot accept links to photos or videos stored in personal cloud storage sites such as Dropbox, Google Drive, or Microsoft OneDrive. Do not add archive files in ZIP or RAR format. The file formats supported are JPEG or PNG for images, and MP4 for videos.
--> Each photo or video must clearly display your business card or feature your business name or logo. For example, in the background or on an envelope, so that we can verify image authenticity. Digital watermarks or logos will not be accepted.
--> The photos or videos must be of items that you currently have listed and you must note the ASINs of those items.

-- Any additional details you would like us to know to better understand your business or craft.

We will review your information and may request additional details and respond with a decision as soon as possible.

What happens to my Amazon selling account?
If you choose not to respond to our request, or choose not to provide all of the information being requested, your Amazon selling account will continue to remain active, however, you will not be able to sell in the Handmade category. Additionally, your account and listings will be affected as follows:
-- Your listings in the Handmade category will become "Inactive" and you will need to re-list them in a different category. There is no impact to your listings outside of the Handmade category.
-- You will lose any existing product and details, such as seller reviews and "Q&As", for your Handmade listings.
-- Your "Maker Profile" will be deleted.
-- The waiver of the USD 39.99 monthly professional-selling fee will be removed and you will begin seeing this fee charged to your account on your next billing cycle. You can consider downgrading your account to an Individual selling plan to avoid a monthly fee.

Resources:
-- If you have questions about policies that led to our decision, go to "Welcome to Amazon Handmade", which contains information on both program and product eligibility, with links to additional information on our program:
https://sellercentral.amazon.com/gp/help/G201817090
-- While your listing may not comply with Amazon Handmade policies, you may be able to list your items in a non-Handmade category from the "Add a Product" page:
https://sellercentral.amazon.com/productsearch
-- For details on the differences between our Professional and Individual selling plans, go to "Selling Plans":
https://sellercentral.amazon.com/gp/help/G64491
-- For details on how to downgrade your account to an Individual selling plan, search Seller Central help for "downgrade".

We're here to help:
If you have any questions about Amazon policies or need further assistance, you can contact our Selling Partner Support team via "Contact Us" in Seller Central:
https://sellercentral.amazon.com/help/hub/support
We appreciate your support and thank you for selling on Amazon Handmade.

Sincerely,
Handmade Integrity Team

First Rejection Email:

Hello BUSINESS NAME

Thank you for submitting your appeal. We are writing to inform you that we carefully considered the information that you shared with us about the following ASINs, but it was not sufficient to make an informed decision regarding your status as an Amazon Handmade seller.

ASIN: B0xxxxxxxx, B0xxxxxxxx

What actions do I need to take?

To assist us in our investigation efforts, we would like to gather additional information about you and your products. Please provide the following information:

Three to five photos or videos that show the production process for items you intend to list. Please note that we cannot accept links to photos or videos stored in personal cloud storage sites such as Dropbox, Google Drive, or Microsoft OneDrive. Do not add archive files in .zip or .rar extension. The file extensions supported are .jpeg or .png for images, and .mp4 for videos.

--> Each photo or video must clearly display your business card or feature your business name or logo. For example, in the background or on an envelope, so that we can verify image authenticity. Digital watermarks or logos will not be accepted.

--> The photos or videos must be of items that you currently have listed and you must note the ASINs of those items.

-- Any additional details you would like us to know to better understand your business or craft.

 Within 2 days, send the information requested to the following e-mail address:

handmade-store-appeal-review@amazon.com

Once we receive your information, we will review it and respond with a decision as soon as possible.

Resources

For further assistance, you can refer to the following resources:

-- For more details on the policies that led to our decision, go to "Amazon Handmade," which contains information on both program and product eligibility, with links to additional information on our program:

https://sellercentral.amazon.com/gp/help/G201817090

-- For listing your items in a non-Handmade category, go to the "Add a Product" page:

https://sellercentral.amazon.com/productsearch

-- For details on the differences between our Professional and Individual selling plans, go to "Selling Plans":

https://sellercentral.amazon.com/gp/help/G64491

-- For details on how to downgrade your account to an Individual selling plan, search Seller Central help for "downgrade".

We're here to help

If you have any questions about Amazon policies or need further assistance, you can contact our Selling Partner Support team via "Contact Us" in Seller Central:

https://sellercentral.amazon.com/help/hub/support

What happens to my Amazon selling account?

If you do not reply within the time frame indicated, your Amazon selling account will remain active, but your ability to sell in the Amazon Handmade category will be removed. Additionally, the following changes will be applied to your account:

-- Your listings in the Handmade category will become "Inactive" and you will need to re-list them in a different category. There is no impact to your listings outside of the Handmade category.

-- You will lose any existing product and details, such as seller reviews and customer questions and answers, for your Handmade listings.

-- Your Maker Profile will be deleted.

-- The waiver of the USD 39.99 monthly professional-selling fee will be removed and you will begin seeing this fee charged to your account on your next billing cycle. You can consider downgrading your account to an Individual selling plan to avoid a monthly fee.

We appreciate your support and thank you for selling on Amazon Handmade.

Sincerely,

Handmade Integrity Team

 

 

Second Acceptance Email: 

Hello BUSINESS NAME

After reviewing the information that you provided, we have determined that you may continue to offer your items in the Amazon Handmade store.

What actions do I need to take?

If your Handmade selling privileges were removed for any period of time, your ASINs may still be in "Inactive" status. See our help topic "Relisting 'Inactive' Handmade listings" for steps that you can to take to reactivate them:

https://sellercentral.amazon.com/gp/help/G2YC8BRR324G39TY

Additionally, your "Maker Profile" may have been reset and you will need to re-enter any information that you had previously entered.

We're here to help:

If you have any questions about Amazon policies or need further assistance, you can contact our Selling Partner Support team via "Contact us" in Seller Central:

https://sellercentral.amazon.com/help/hub/support

We appreciate your support and thank you for selling on Amazon Handmade.

Sincerely,

Handmade Integrity Team