How to Sell Customized Products on Amazon

How to Sell Customized Products on Amazon

How to Sell Customized Products on Amazon


Do you want to sell customized products on Amazon Handmade? If so, you're in luck!  It is easier than you might think to get started, and there are several benefits to selling custom products on Amazon. For starters, Amazon is the world's largest online marketplace. This means that you have access to millions of potential customers from all over the globe.

Additionally, Amazon has a reputation for being a reliable and trustworthy company. This can help boost your sales and attract new customers. So what are you waiting for? Learn how to sell customized handmade products on Amazon today!


Selling Customized Products and Personalized Items on Amazon

If you're selling customized products on Amazon, there are a few things you need to keep in mind. First, you'll need to create high-quality product photos. This is important because your customers want to see what they buy. Additionally, make sure your product descriptions are clear and concise. You'll also want to set realistic expectations to avoid returns as much as possible.


Personalized Items Return Policy on Amazon Handmade

When it comes to personalized items, you'll want a clear and concise return policy. This way, your customers will know exactly what they can expect if they need to return an item. Additionally, it's important to be understanding and accommodating if a customer does need to return an item. After all, mistakes happen!

While personalized items (with a date, name, etc.) cannot be returned, some customers will try, and it's up to you how you want to move forward.

Remember: Amazon does not consider an item personalized if, for example, the custom chose custom colors because that item could be re-sold. However, if the item has dates, names, or monograms, it will fit with their Custom Item Return Policy.


How to List a Custom Item on Amazon Handmade

When you're ready to list your custom item on Amazon Handmade, there are a few things you'll need to do.

Custom and personalized items on Amazon Handmade have custom options that the customer needs to select before adding the item to their cart.


Here's an example of when you would use customization on a listing:

A candle that comes with a label featuring a special message or a customer's name.

When you're creating your listing, be sure to select the "custom" option and fill in all the necessary details. This includes the customization options, how many of each option you have in stock, etc. Once you've done this, your listing will be live, and customers can start buying your products!


Here's an example of when you would use a variation on a listing instead:

The only option is the candle scent, so each option is added as a variation of the original parent listing.


Is It a Good Idea to Sell Customized Products on Amazon?

Selling customized products on Amazon can be a great way to boost your sales and reach new customers. However, there are a few things you need to keep in mind. First, make sure you create high-quality product photos and clear, concise product descriptions. Additionally, set realistic customer expectations and have a clear return policy. 

The only downfall of custom listings on Amazon is that you can't do FBA, but if your work is primarily custom work, it's a great way to have your items available to Amazon shoppers.


Need more info?

Since 2023, the customizations screens got a little more convoluted and confusing.  Want to understand which options to choose, what "Surface" means on each choice and more?  Check out my Customizations Walkthrough.  It'll have you selling all of the personalized products like hot cakes in no time!

Not there yet but want to be in community with other Handmade sellers to learn what Amazon is all about?  Join the free Facebook group - we'd love to have you!

Do you sell custom products on Amazon? What tips would you add? Let us know in the comments below!


Sell Custom Products on Amazon Handmade

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