If you are an Etsy seller, you may have heard of Handmade at Amazon, a platform that launched in 2015 with the goal of providing a marketplace for artisans to sell their handmade goods online. But with so many options available, you may be wondering if Handmade at Amazon is the right next step for your business. In this blog post, we’ll discuss the pros and cons of selling on Handmade at Amazon and help you decide if it’s the right move for your business.
Pros of selling on Handmade at Amazon
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Large customer base: Amazon has a massive customer base, which means that your products will be exposed to a much larger audience than on Etsy. This can translate into more sales and higher revenue for your business.
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High visibility: Handmade at Amazon has a higher level of visibility than Etsy due to Amazon’s vast marketing resources. This means that your products may be more likely to appear in front of potential customers, giving you a better chance of making a sale.
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Professionalism: Amazon is known for its high level of professionalism and customer service, which can lend credibility to your business and help you build a strong reputation.
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Easy shipping: Amazon offers its own shipping service, which can make it easier and more cost-effective for you to ship your products to customers.
Cons of selling on Handmade at Amazon
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High fees: Handmade at Amazon charges a 15% commission on each sale, which is higher than Etsy’s commission of 5%. This can significantly impact your profits and make it more difficult to price your products competitively.
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Limited customization: Amazon’s platform is more limited in terms of customization compared to Etsy, which may not suit all sellers’ needs. You may not be able to create the same type of unique branding and storefront that you can on Etsy.
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Competition: With so many sellers on Amazon, it can be difficult to stand out and get your products noticed. You may need to invest more time and resources into marketing and advertising to get your products seen by potential customers.
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Strict guidelines: Amazon has strict guidelines for selling on its platform, and if you don’t comply with them, your account could be suspended or even terminated. This can be particularly challenging for sellers who are used to the more relaxed atmosphere on Etsy.
Is Handmade at Amazon the right next step for your business?
Ultimately, the decision to sell on Handmade at Amazon or stick with Etsy will depend on your business goals, resources, and preferences. If you’re looking to expand your customer base and increase your sales, Handmade at Amazon may be a good choice. However, if you value customization and a more relaxed selling experience, Etsy may be a better fit.
Consider your budget and how much you’re willing to pay in fees, as well as the amount of time and resources you’re willing to invest in marketing and advertising. It’s also a good idea to research both platforms thoroughly and look at what other sellers are doing to succeed on each platform.
In the end, it’s up to you to decide if Handmade at Amazon is the right next step for your business. Make an informed decision based on your goals, resources, and preferences, and you’ll be on your way to success no matter which platform you choose.
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